Repricing
7 Best Repricers for Amazon Sellers
Ibrahim Salim
·
December 9, 2023
Repricing your listings strategically is the skill that will make or break any amazon seller. However choosing which software to go with based on your goals, preferences and budget can be tricky given how many options are out there, that's why we went ahead and created a review going over the top 7 repricing tools for amazon sellers, (and why we're the best option 😉).
What is the Best Repricer for Amazon Sellers?
1. Ascent Repricer - Best of the Best
2. ProfitProtectorPro - Best Bang for the Buck
3. SellerSnap - Longest Free Trial
4. Repricer - Best Algorithms
5. SellerToolKit - Most affordable
6. Bqool - Best at Managing multiple SKUs
7. Informed - Best for Beginners
Ascent Repricer: The Top Choice for Amazon Sellers
Overview of Ascent Repricer
For Amazon sellers, staying competitive is crucial. Ascent is known for its fast-paced environment, where prices can fluctuate rapidly. To maintain a competitive edge, sellers need to keep up with market trends and adjust their prices accordingly to acquire the optimal price for their products.
Ascent helps sellers navigate this dynamic landscape by providing them with the tools they need to make informed pricing decisions. By monitoring competitors' prices in real-time and implementing rule-based repricing strategies, Ascent empowers sellers to stay ahead of the curve and increase their chances of winning the buy box.
Ascent offers a wide range of features and functionalities to help sellers optimize their pricing strategies and stay competitive in the dynamic marketplace. At its core, Ascent functions as an automated repricing tool. But what exactly does that mean? Let's dive into the purpose and function of Ascent, highlighting its importance for Amazon sellers.
Here are some key features and benefits of using Ascent Repricer and why it allows you to stay ahead in price wars:
Real-Time Repricing: Ascent Repricer continuously monitors the market and updates your prices in real-time, ensuring that you always maintain a competitive edge. Competitor Analysis: This tool provides valuable insights into your competitors' pricing strategies, allowing you to make informed decisions and stay ahead of the competition. Customizable Repricing Rules: With Ascent Repricer, you have the flexibility to set your own repricing rules based on your business goals and product preferences. Increase Buy Box Percentage: By optimizing your product prices with Ascent Repricer, you can significantly improve your chances of winning the Buy Box, which leads to increased sales and visibility.
The user-friendly interface of Ascent Repricer makes it easy for sellers of all experience levels to navigate and utilize its powerful features. Whether you're a experienced seller or just starting out, this tool provides a seamless repricing experience.
Case Studies: Ascent Repricer Success Stories
Felix: Sold £250+ above lowest FBA seller using Ascent
Seller B: Dominating the Buy Box
Olly: Increased R.O.I from listing by 22%
Ascent Pricing Plans and Options
Ascent Repricer offers 3 pricing plans to cater to different seller needs and budgets. Here's an overview of the available options:
ATA Member Pricing (£35/mo): This plan is exclusively for members of the ATA (All Things Arbitrage) community and costs £35 per month. It includes all of the features and benefits of Ascent Repricer, making it a great option for sellers who are members of the ATA and want to take advantage of this special pricing.
Monthly Pricing (£85/mo): The Pro plan is suitable for sellers with a moderate number of SKUs and requires advanced repricing capabilities. It offers additional features such as competitor analysis and customised repricing rules.
Yearly Pricing (£850/yr): The Yearly plan is the most cost-effective option for sellers with a large number of SKUs and if you were to get the annual plan, you would essentially be getting 2 months for free, making it the same price.
In addition to all the features included in the Pro plan, it also offers priority customer support and access to beta features. This plan is perfect for sellers looking to maximise their repricing strategy and streamline their operations.
Other Top Repricing Tools
Factors to Help You Decide What Repricing Tool to Choose:
Repricing speed — It is recommended to choose a tool that can instantly adjust prices based on sales velocity.
Is it cost-effective for your needs? Think about the pricing model that’s most suitable for the size of your listing.
Does the vendor charge extra for continuous repricing?
How much control will you have over your repricing strategies? The best Amazon repricer tools allow for a high level of customization.
Does the tool allow you to select the seller you want to compete with and the parameters you want to predefine?
How many competitor filters are there? The more, the better in this case, as you want to include filters such as item condition, merchant rating, reviews, or shipping speed.
Analytic tools and reporting. Having access to your data is crucial as it will show how your efforts are working and what to improve.
Is it user-friendly?
Is it scalable? Choose a repricer that you’ll be able to use as your store grows and you add more items to your listing.
ProfitProtectorPro: Best Bang for the Buck
About ProfitProtectorPro ProfitProtectorPro is an Amazon repricer designed to help Amazon sellers maximize their profits. It offers an automated and manual repricing feature, allowing users to track competitors’ prices and adjust their own accordingly. The tool also provides advanced reporting capabilities, detailed analytics, and the ability to set price floors or ceilings for different products.
Pricing: £34.95/mo - £44.95/mo (14-Day Free Trial)
Pros:
Competitive Pricing Insights: One notable strength of ProfitProtectorPro is its ability to offer insights into the competitive pricing landscape. The tool gathers and analyzes data on competitor pricing, allowing users to make informed decisions about adjusting their own prices to stay competitive in the market.
Customizable Repricing Rules: ProfitProtectorPro provides users with the flexibility to customize repricing rules according to their unique business strategies. This level of customization allows amazon businesses to tailor the repricing approach to their specific needs and goals, accommodating a variety of business models.
Cons:
Reliability Concerns: ProfitProtectorPro falls short in terms of reliability, particularly in the crucial task of increasing prices on listings. Merchants need a repricing tool they can depend on to execute pricing strategies accurately and consistently. ProfitProtectorPro seems to struggle in this aspect, potentially leading to missed opportunities and suboptimal pricing decisions.
Complexity Overload: One significant drawback of ProfitProtectorPro is its complexity. The tool appears to be challenging to navigate and use efficiently. In the fast-paced world of e-commerce, where time is of the essence, a repricing software should be intuitive and user-friendly. The complexity of ProfitProtectorPro might hinder sellers from maximizing the tool's potential, making it less appealing for those who seek a straightforward solution.
Lack of Transparency: ProfitProtectorPro falls short in providing clear explanations for the repricing decisions it makes. Sellers need to understand the logic behind price adjustments to make informed decisions about their strategy. Without a clear understanding of why a product's price has increased, users may find it challenging to trust and fully utilize ProfitProtectorPro.
SellerSnap: Longest Free Trial
About SellerSnap SellerSnap is a cloud-based repricing solution that helps Amazon sellers optimize their pricing strategy in order to maximize their profits. It leverages artificial intelligence and machine learning algorithms to automate the process of repricing products across multiple marketplaces. With this platform, sellers can analyze pricing data from competitors in real time, set rules for dynamic price adjustments and monitor the impact of those changes on sales.
Pricing: Starting at $250 Per Month (15-Day Free Trial)
Pros:
Easy Setup: Seller Snap facilitates a seamless onboarding process with an easy setup, allowing sellers to quickly integrate the tool into their workflow. This simplicity in initiation ensures that users can start leveraging Seller Snap's repricing capabilities with minimal hassle, saving time and expediting the implementation of effective pricing strategies.
Automatic Repricer: Seller Snap excels in automation with its automatic repricer feature. This functionality allows sellers to set dynamic pricing rules, enabling the tool to autonomously adjust prices based on market changes. The automatic repricer ensures that sellers stay competitive in real-time without manual intervention, enhancing efficiency and responsiveness.
Cons:
High Cost: Seller Snap is hindered by its steep pricing structure, positioning itself as a really expensive option in the repricing tool market. For sellers who prioritize cost-effectiveness and maximizing their return on investment, the high expenses associated with Seller Snap may pose a significant barrier, potentially impacting the overall profitability of their Amazon business.
Not Suitable for Beginners: Another notable drawback of Seller Snap is that it may not be suitable for beginners. The complexity or advanced features of the tool could be overwhelming for sellers who are new to the world of Amazon repricing. A tool that is not beginner-friendly might impede the learning curve and hinder the effective utilization of repricing strategies for those just starting in e-commerce.
Repricer.com: Best Algorithmic Repricing
About Repricer.com Repricer.com is a fast and reliable Amazon repricer for sellers that allows them to stay competitive in an ever-changing marketplace. With its intuitive user interface and advanced algorithms, Repricer.com makes it easy to set rules and automate your pricing strategies so you can focus on growing your business.
Pricing - £64/mo - £949/mo (14-Day Free Trial)
Pros:
Rapid Repricing Capabilities: One of Repricing.com's standout features is its fast repricing capabilities. With instant repricing, the tool leverages cutting-edge repricing speed and software efficiency. Sellers using Repricing.com can swiftly adapt to market changes, ensuring their products are competitively priced in real-time on platforms like Amazon, eBay, and other channels.
Multichannel Pricing Excellence: Repricing.com goes beyond Amazon, offering multichannel pricing capabilities that extend to eBay and other selling platforms. Sellers benefit from a unified repricing solution, streamlining the management of prices across various channels. This versatility empowers sellers to maintain consistent pricing strategies and competitiveness everywhere they sell.
Cons:
Expensive Pricing: Repricer falls short in terms of affordability, positioning itself as a really expensive option in the repricing tool market. For sellers who prioritize cost-effectiveness and maintaining healthy profit margins, the high pricing of Repricer might be a significant drawback, potentially impacting the overall profitability of their Amazon business.
Feature Limitations, Especially in Profit Margin Control: One of the notable drawbacks of Repricer.com is its limited feature set, particularly in the realm of profit margin control. A comprehensive repricing strategy requires tools that offer flexibility in adjusting prices based on desired profit margins.
Constraints on Maximum Prices: Sellers often need the flexibility to set maximum prices for their products to avoid potential losses or maintain a strategic pricing position. Repricer's limitations in allowing sellers to set effective maximum prices can be a significant concern.
SellerToolKit: Most affordable
About SellerToolKit It’s a comprehensive tool that helps automate pricing strategies for Amazon marketplace sellers. With SellerToolKit, you can set up custom rules to determine market prices, as well as set minimum and maximum prices to ensure you stay competitive while keeping your profit margins.
Pricing - £32.99/mo - £44.95/mo (14-Day Free Trial)
Pros:
Simplicity and Ease of Use: SellerToolKit stands out for its simplicity and user-friendly interface. For sellers seeking an Amazon repricer that is easy to navigate and understand, SellerToolKit may offer a straightforward solution. The simplicity of the tool can be especially appealing to those who prioritize ease of use in their repricing strategy.
Affordability: SellerToolKit positions itself as an affordable option in the Amazon Repricer market. For budget-conscious sellers or those just starting on Amazon, the cost-effectiveness of SellerToolKit might be an attractive feature. This affordability allows sellers to access repricing functionalities without a significant financial commitment.
Cons:
Feature Limitations: SellerToolKit faces criticism for its limited feature set, particularly in its inability to increase prices on any listing. In the dynamic landscape of e-commerce, sellers require a repricing software tool with versatile capabilities to adapt to diverse pricing strategies. The limitations of SellerToolKit may hinder sellers looking for a comprehensive solution to optimize their pricing hence its poor seller rating.
Unintuitive User Interface: One of the major drawbacks of SellerToolKit is its subpar user interface (UI). Navigating a repricing software should be a seamless experience, but a horrible UI can lead to frustration and inefficiency.
Software Bugs: SellerToolKit is plagued by software bugs, compromising its reliability and performance. Bugs can lead to errors in repricing actions and data inaccuracies, introducing unnecessary risks for sellers.
Bqool - Best at Managing Large Number of SKUs
About Bqool Bqool is an Amazon repricer designed to help sellers increase their sales and profits. The platform helps sellers match or beat the lowest prices on the Amazon marketplace and other marketplaces with automated repricing. Bqool offers a range of features, including support for multiple marketplaces, detailed analytics, custom pricing rules, and more.
Pricing: $25/mo - $300/mo (14-Day Free Trial)
Pros:
Managing Large Number of SKUs: Its advanced algorithms and scalable infrastructure make it the top choice for sellers with extensive inventories. BQool ensures streamlined repricing strategies, allowing sellers to effortlessly maintain competitiveness across a broad range of products on platforms like Amazon.
Integration with Additional Tools: BQool offers integration with additional tools and analytics, providing sellers with a comprehensive suite for managing their Amazon business. These integrations enhance the overall functionality of the repricing tool, offering users a more holistic approach to optimizing their strategies.
Cons:
Poor User Interface (UI): BQool is getting negative feedback for how its user interface looks, which people are saying is really bad. A not-so-great user interface can make it hard for users to use the tool well. For a repricing tool to work properly, it needs to have an easy-to-use interface, but BQool's not-so-great interface might make it harder for people to use the tool overall.
Overly Aggressive Undercutting: BQool has been noted for overly aggressive undercutting, potentially leaving sellers with minimal profit margins. Striking the right balance between competitive pricing and preserving profit margins is crucial, and BQool tendency to undercut excessively may be a concern for sellers aiming to maintain healthy profitability.
Difficulty of Use: BQool is criticized for being difficult to use. In the fast-paced world of e-commerce, where time is of the essence, a repricing tool should be user-friendly and intuitive.
Informed.co - Best for Beginners
About Informed Informed is an Amazon repricer that helps you keep up with the ever-changing market conditions. With Informed, you can set your own prices and adjust them in real-time as marketplace trends fluctuate. The repricing tool also provides detailed analytics on pricing history and competitor activity so that you can make the most informed decisions possible.
Pricing: 14-Day Free Trial, $99/mo - $299/mo
Pros:
Customizable Repricing Rules: Informed allows users to set customizable repricing rules tailored to their specific business goals. Sellers can define parameters such as minimum and maximum prices, profit margins, and desired positioning in the market. This level of customization ensures that the repricing strategy aligns with the seller's unique business objectives.
Easy to Use: Informed is designed with a user-friendly interface, making it accessible to sellers of varying levels of technical expertise.
Support and Training: Informed.co offers customer support and training resources to help sellers maximize the benefits of the repricing tool. This support ensures that sellers can address any issues promptly and gain a deeper understanding of how to leverage the tool effectively for their business.
Cons:
Limited Features for Smaller Sellers: Smaller sellers with more straightforward repricing needs may find that Informed.co's feature set is more extensive than necessary for their operations. The tool's rich set of functionalities may be overkill for sellers who require a simpler repricing solution.
Pricing Structure: Some users have mentioned that Informed.co's pricing structure can be relatively high compared to other repricing tools. Sellers, especially those on a tight budget, may find the cost a limiting factor in choosing this tool.
Final Thoughts
As an Amazon seller, finding the right repricer tool for your business is essential. The right repricer can help you save time and money by automatically adjusting prices to compete with other sellers.
In summary, Ascend Repricer earns its distinction as the top choice for Amazon sellers thanks to its advanced features, user-friendly interface, and effective pricing strategies. Its real-time repricing, intuitive design, and commitment to customer support make it the go-to tool for sellers aiming to enhance competitiveness and profitability on the Amazon marketplace.